We are the official charity of Sunderland AFC.

Established in 2001 by former Sunderland AFC chairman Sir Bob Murray CBE, our mission is simple: to use the power of football to tackle the North East’s biggest societal challenges, helping our communities to live happier and healthier lives.

Situated in the North East of England, we are based at the Beacon of Light in Sunderland and have outreach centres across the city, South Tyneside and County Durham.

Our vision is to create better opportunities and better lives for our communities.

We use our position as an unparalleled route into traditionally ‘hard to reach’ communities, working across four programme areas – sport and play, work of work, education and health and wellbeing.